Five Ways Farmers Will Change Over the Next 30 Years
It’s widely recognized that farms are getting larger and are being managed in an entirely different manner than they were even 10 years ago. But what will farmers look like 30 years from now? They may...
View ArticleWill “Denialism” Hamper Efforts to Fight World Hunger?
How can some of the planet’s best-educated, most sophisticated people reject science in favor of Internet-powered myths and anecdotes? That’s the question New Yorker staff writer Michael Specter posed...
View ArticleWhat’s In a Name? Four Pitfalls to Avoid When Naming a Brand
Genetically modified (GM) crops have been recognized by no less an authority than the late Norman Borlaug as one of the most rapid cases of technology diffusion in the history of agriculture. Despite...
View ArticleAgriculture’s “New Buying Economy”
Farmers checking markets and weather – and even twittering – on their smartphones underscores that there is no longer a scarcity of ways in which to communicate with agricultural producers. There is,...
View ArticleIs it Time for Agriculture to Embrace the 4 “Cs” of Marketing?
We recently had the privilege of hosting University of North Carolina Professor Bob Lauterborn at a marketing forum in Research Triangle Park, North Carolina. Lauterborn is famous for redefining the...
View ArticleNext Year, Should You Own, Earn or Rent Media?
With more ways to engage agricultural producers than ever before, we believe a question ag marketers should be asking themselves in 2011 is how much media should they own, earn or rent? A story in the...
View ArticleUnderstanding Products as Language
What product defines your business? Great products are increasingly distinguished by their ability to provide an extraordinary customer experience. Whether it’s a John Deere 8 Series tractor that...
View ArticleAre Smartphones Re-defining How We Talk to Farmers – and How They Farm?
Farmers are using smartphones for a wide range of applications. Beyond calling, among the most popular features are texting, Internet access, and camera use, according to the Successful Farming survey....
View ArticleWill Shifts in Farm Subsidies Re-Define the Agricultural Landscape?
Are farm subsidies in their current form necessary, in light of current commodities prices and farm income levels? What impact do they have on producer purchasing habits? What do you think? Join the...
View ArticleThe Changing of the Guard on the Farm: Marketing to Generations X and Y
How will the transition to a younger demographic re-shape the buying conversation for your business? Who are Generations X and Y, and what do they care about? These are questions ag marketers will be...
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